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Rich snippets test tool7/27/2023 ![]() They appear at the top of search results, often with images, videos, source links and several forms of textual displays. “Featured Snippets” is a general term that refers to any Google display that provides additional information. Marketers commonly misconstrue the SERP features they’re hoping to obtain. Featured Snippets: What’s the difference? Isn’t that what you want, too? Rich Snippets vs. In other words, Google wants to feature you in SERPs in the most dynamic, visually appealing way, not as plain lines of text. )Īs Google strives to provide even greater relevance to users, its crawlers will specifically target Rich Snippet opportunities inherent in websites’ content and microdata. ( We cover nearly 20 of those SERP options here. Google SERP features are now coveted organic ranking positions, and there are dozens of different types to optimize for. The proliferation of Rich Snippets aligns with the wholesale evolution of Google since its inception. Few people out there would argue that 2009 SERPs are prettier or more effective than 2018’s – if you know those people, I don’t believe you. The answer lies in how Google continues to update its search algorithms and the user interface of SERPs. So why are Rich Snippets becoming more common? They’ve been around for nearly a decade. ![]() ![]() In this example, the user also sees a small photo, which, again, provides context beyond a generic snippet. Rich Snippets are also known to display for informational-intent searches for recipes, which may serve information on calories, cooking time and user upvotes. Note the 3.9/5 rating and 1,960 votes highlighted in yellow. Users are served star ratings, prices and availability, as seen below: We typically see them in action for specific product searches and other commercial-intent queries. Rich Snippets are Google’s way of providing additional context directly in SERPs, which, in theory, allows searchers to better understand what they click on and how relevant it is to their purposes. In most cases, snippets follow a similar appearance:īut for a more relevant, user-friendly search result, Google, since 2009, has served richer in-SERP experiences. In practice, a “snippet” is simply the formatted display of information that Google provides to users. When displayed in Google SERPs, they add visual context for users and help Google understand the meaning and intent behind webpages. Rich Snippets are a type of structured data markup that site operators add to their pages’ HTML code. They make your SERP listings more dynamic and they entice searchers to click on your pages instead of others. These are just some of our favorite flavors of richness.īut you don’t need to be a coder or a marketing wiz to appreciate the glory that is Rich Snippets. That 1994 Macaulay Culkin film, Richie Rich. ![]()
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